As a first time mom, she got frustrated as the child was starving, and then, this moved her to begin to find alternatives from every day African food crops to make homemade meals for her son. Alas! Jaden preferred all the natural, homemade ranges and grew healthy on them all.
This attracted a lot more moms & caregivers who had picky eaters and fussy meal times to request for the natural cereals. As the demand grew, she engaged dieticians and nutritionists and was able to come up with an all-natural, nutritious cereal range; Jadens Cereals named after the baby!
From selling to friends and family in 2017, today Jadens Cereals sells tonnes of packs from popular retail outlets and markets helping parents solve the frustration of feeding their babies right with more nutritious options from locally available crops like potatoes, rice, soya, and grains.
The Cereals are also exported to all countries especially Ghana, UK and some parts of the USA.
‘Our homemade baby cereal range is the best for introducing babies and fussy eaters to organic healthy meals which can be prepared as weight gain meals, especially for kids with dietary concerns & allergies’.
Nine years later, we have grown!
What began as a mission to provide nutritious food for babies has grown into passion for nourshing every member of the family. Because, every family deserves food made with care and love.
‘It is fulfilling to be able to turn my personal pain into a company committed to nourishing young children and families, improving the lives of smallholder famers and creating jobs with Nigeria and the African continent.’
We started with babies.
We earned families trust.
Now we are bringing that same care to everyone at the table.
Toyin Onigbanjo,
CEO, Augustsecrets LTD.
To build a leading family nutrition and care brand, of African origin.
We are inspiring young children and families to live healthier with wholesome nutrition and care.
Bespoke solutions for weight gain, picky eating, and special dietary needs: